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72 hours to make. 16 to 18 minutes to bake.
Air by Attilio

FAQ

Questions,answered straight

How The Air is built, how to keep this frozen pizza in your freezer, and how to get something worth cooking from the serving guide.

A torn edge of baked crust showing open air pockets from the wild yeast ferment

01

How the pizza is made

Flour, water, salt and time. Everything else about the pie follows from how those four are handled.

What makes The Air different from other frozen pizza?

The timeline. Most frozen pizza dough is proofed for an hour or two, par-baked in a factory and frozen half finished. Ours ferments for 72 hours with a wild yeast starter, goes into a steel pan Detroit style, and freezes raw at its peak. The oven finishes the job, not a production line. That is why the base shatters instead of bending.

What does 72 hours of wild yeast fermentation actually do?

Three things. Flavor: the culture builds the faint sour notes you taste in the crumb. Texture: a slow ferment creates gas that a strong dough can hold, so the crumb opens into air pockets rather than a dense sponge. And the long ferment does a lot of the breakdown work before the pie ever reaches your kitchen. No commercial yeast, no added sugar to rush it.

Why a Detroit-Sicilian hybrid?

Detroit gave us the rectangular steel pan, the thick slab and the caramelized cheese wall. Sicilian sfincione gave us the structural lesson: a thick crumb that stays open instead of turning to bread, with the sauce sitting on top so the dough crisps underneath. Both are pan traditions, which is why they can share a pan.

What is in it?

Nine ingredients: wild yeast starter, unbleached wheat flour, filtered water, sea salt, cold-pressed olive oil, whole milk mozzarella, aged Wisconsin brick cheese, San Marzano style tomatoes and Sicilian oregano. No additives, no preservatives, no dough conditioners.

Learn More

Is it gluten-free or vegan?

Neither. The Air is built on wheat flour and dairy cheese, so it does not suit a gluten-free or vegan diet. The full allergen statement prints on the box, and we will mirror it here once the label is final.

Why freeze it instead of selling it fresh?

Because one kitchen cannot be everywhere. Freezing is the only honest way to move a pie made in Attilio's pan into a home oven without it degrading on the way. Frozen raw at peak, the dough holds. Fresh, it would be a two hour window and a long story.

02

How to store it

The pie is built to live in a freezer. Almost every storage mistake comes down to letting moisture touch the base.

How long does it keep in the freezer?

Keep it frozen at 0 F / -18 C and it is at its best right up through the best-by date printed on the box. Bake it before that date lands, not after: a long freeze takes flavor before it takes texture.

Can I thaw it and put it back in the freezer?

No. Thawing lets moisture into the base, and refreezing turns that moisture into ice that tears the crumb and steams the floor in the oven. Bake from frozen, or leave it in the box.

It thawed in the fridge. Is it ruined?

Not ruined. Keep it covered in the fridge and bake it as soon as you can. Expect a slightly slack crumb and a crust that is less shatter than it would be. Never thaw it on the counter.

How do I reheat leftover slices?

Refrigerate baked leftovers in a covered container, then warm them in a hot oven or a dry skillet until the base is crisp again. A microwave will save the cheese and lose the crunch.

How do I get it home without it softening?

It leaves the store frozen. Bring an insulated bag for any trip longer than a short one, and get it back into the freezer the moment you walk in. One warm car ride is enough to sweat the surface.

Does the packaging recycle?

The box and the film are separate materials, so they rarely belong in the same bin. Rules change by city, so check both against your local program before you throw anything out.

03

How to use the AI serving guide

A free tool on The Pizza page that turns a mood into toppings, sides and pours. Here is how to get something useful out of it.

What is the AI serving guide?

A serving assistant on The Pizza page. Describe what you are after in plain words and it suggests toppings, sides and drinks that pair with the pie without wrecking the crust.

Open the serving guide

How do I use it?

Type a line into the box under What are you craving, or tap one of the examples. The ideas appear on the page as they are written, so you can read along. If the direction is wrong, press Stop and ask again.

What should I type?

Whatever you would say to a friend. A mood, a crowd, a flavor, a constraint: smoky and a little sweet, date night for two, game night with six people, nothing with tomatoes. The more specific you are, the less generic the answer.

Why does it keep talking about the crunch?

Because the base is the whole argument. The guide is instructed to protect it: wet toppings go on after the bake, sauces sit on the side, and nothing rests on the crust while it cools. Suggestions that would soften the floor are off the table by design.

Do I need an account, or does it cost anything?

No account, no sign up, no payment, and it does not ask for personal details to give you ideas. Ask as many times as you like.

Can I trust it for allergies or diet?

No. It writes serving ideas, not dietary, medical or nutrition advice. For anything you need to know for health reasons, use the ingredient list on this page and the box.

Still deciding

Read about The Air, then find it

Small batch

The starter sets the pace.

Every pie starts with the same wild yeast starter and is made in small batches. When a batch sells through, the next one is 72 hours away at minimum.

Your city, next

Find it. Then get first dibs.

We will email you about restocks, new stores near you, and limited runs.